My approach

I aim to produce work that is excellent, socially responsible and meaningful.

Excellent work is developed collaboratively. It’s informed by knowledge, information, insights, research and evidence. It recognises that people are complex. It anticipates needs, issues and opportunities.

Socially responsible work is democratic, participative, ethical, inclusive and empowering. It improves social, health, educational and environmental outcomes for people – especially vulnerable and disadvantaged groups.

Meaningful work is relevant and appropriate for diverse audiences and stakeholders. It guides and supports the people who will take the work forward.